AI, E-Commerce, and Personalization: Technological Trends That Are Here To Stay


Artificial intelligence(AI) is becoming(if not already) an essential tool for utilizing and optimizing consumer data in the e-commerce industry, and is immensely instrumental to the landscape of digital marketing and its’ future. On the verge of becoming a billion dollar industry, AI is projected to grow upwards to $5 billion by 2022. The AI market […]

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Focus on CEO Jose Borghi of Mullen Lowe Brasil and the Pitfalls of Inbound and Content Marketing


The old saying ‘advertising is the business soul’ has found a companion in the maxim ‘content is the soul of your business’. As days go by almost all companies are becoming adept in inbound marketing and content marketing. Lots of entrepreneurs expect to reap the fruits of their labor fast forgetting that the strategy itself […]

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